European Equipment Analysis: Agricultural Tractors - UK

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European Equipment Analysis: Agricultural Tractors - United Kingdom (June 2015)

Off-Highway Research's Equipment Analyses are a rigorous evaluation of the structure and development of demand for one product in the UK, France, Germany and Italy in the European Service, and in China and India.

Typical coverage includes:
Construction activity Market Shares Market Size and Trends
Marketing and Distribution Domestic Production Population and End Users
Component Supply Forecasts Foreign Trade
Machines available Pricing Importers 

This report concerns the market for agricultural tractors in the UK.  The country is still a major producer but has suffered from the rationalisation of the European industry with the closures of the Massey Ferguson plant in Coventry and the McCormick plant in Doncaster.  The last study on the subject by Off-Highway Research was published in November 2011. 

The findings in this report are based on Off-Highway Research’s existing database and on information collected during interviews conducted within the UK with the manufacturers, leading importers and dealers in May 2015.  The trade association publishes, under the terms of an agreement with the European Commission, a limited amount of data on registrations of tractors in the UK.  It publishes sales by manufacturer, for instance, only once per year and with a delay of 12 months.  The report therefore contains the estimates of Off-Highway Research concerning market shares in 2014.

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