European Equipment Analysis: Agricultural Tractors - Italy

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European Equipment Analysis: Agricultural Tractors - Italy (May 2017)

Off-Highway Research's Equipment Analyses are a rigorous evaluation of the structure and development of demand for one product in the UK, France, Germany and Italy in the European Service, and in China and India.

Typical coverage includes:
Construction activity Market Shares Market Size and Trends
Marketing and Distribution Domestic Production Population and End Users
Component Supply Forecasts Foreign Trade
Machines available Pricing Importers 

This report concerns the market for agricultural tractors in Italy, and is an update on the subject which was last covered in the European Service in 2013. The country is still a major market for agricultural tractors and also a major European producer. Nevertheless, the rationalisation of the farming industry locally, which has been happening for more than a decade, and a reduction in global demand, has had a noticeable effect upon both the market and producers. Domestic sales volumes have now settled at a historically low level, while smaller manufacturers have been taken over; main suppliers have defended their power through acquisitions and more aggressive use of distribution, particularly overseas.

The products covered in this report include wheeled and crawler tractors ranging from small, 35 horsepower vineyard and orchard machines used in fruit growing areas, to heavy 600 horsepower crawler machines. Single axle walking tractors or power tillers, used to a large extent on small landholdings, are not part of this analysis.

All data in this report which refers to ‘agricultural tractors’ includes wheeled and crawler tractors, although where possible the tables and analysis show the division between the two types. In Off-Highway Research’s International Database all Italian tractor data refers to the combined total of wheeled and crawler tractors.

The findings presented in this report are based on interviews with the major manufacturers and importers of tractors in late 2016 and early 2017. The Italian tractor trade association, Unacoma, supplies comprehensive information on registrations, which are the basis for the sales figures in this report. To obtain a more balanced view of the market place, Off-Highway Research’s International Database has also been extensively used.

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