European Company Profile: Manitou (August 2019)
Off-Highway Research's Company Profiles are objective analyses of major construction equipment manufacturers or component suppliers.
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|Company Structure||Manufacturing Facilities||Component Sourcing|
|Ownership||Marketing and Distribution||Production|
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This profile of the French manufacturer of handling machinery, Manitou, is the second to be published in the European Service of Off-Highway Research. Founded by the Braud family 66 years ago, Manitou, whose heart lies in Ancenis, France in the westerly département of Loire-Atlantique, has production and distribution bases throughout the world. Its leadership in material handling comes from the success of its products, such as telescopic handlers, masted rough terrain and industrial lift trucks, aerial work-platforms, compact loaders and warehousing equipment.
The company generates 80 per cent of its turnover internationally and spreads its interests into three varied sectors – construction, agriculture and industry. It designs, assembles and distributes three brands of equipment: Manitou, Gehl and Mustang by Manitou. Its most famous products are its telescopic handlers, which are world leaders, accounting for more than 20 per cent of total production in Europe and North America.