European Company Profile: Manitou

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European Company Profile: Manitou (November 2012)

Off-Highway Research's Company Profiles are objective analyses of major construction equipment manufacturers or component suppliers.

Typical coverage includes:

Company Structure Manufacturing Facilities Component Sourcing
Ownership      Marketing and Distribution  Production
Financial Analysis Research and Development Employees

This profile of the French manufacturer of handling machinery, Manitou, is the first to be published in the European Service of Off-Highway Research. Founded by the Braud family 60 years ago, Manitou, whose heart lies in Ancenis, France in the westerly département of Loire-Atlantique, has bases throughout the world. Its leadership in material handling comes from the success of its products, such as telescopic handlers, masted rough terrain and industrial lift trucks, aerial work-platforms, compact loaders and warehousing equipment.

The company makes more than two thirds of its turnover internationally and it spreads its interests into three varied sectors – construction, agriculture and industry. It designs machines, assembles them and acts as a distributor. It employs five brands, of which the best known are Manitou and Gehl. Its most famous products are the telescopic handlers, which are world leaders, accounting for a quarter of all global production.

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