European Country Analysis: Austria

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The Market for Construction Equipment and Agricultural Tractors in Austria (May 2014)

Off-Highway Research's Country Analyses are in-depth reviews of market activity for 12 equipment types in other smaller European countries, together with profiles of leading manufacturers and distributors.

Typical coverage includes:

Equipment Analyses Market Shares Market Size and Trends
  Domestic Production Forecasts
Distributor Profiles Ownership Financial Analysis
  Sales by Product Franchises
  Distribution Future Developments 

The objective of this study is to present a concise overview of the development of the markets for various types of construction equipment and agricultural tractors in Austria. This report assesses the major trends that have taken place since the publication of Off-Highway Research's last study in 2010 on the subject, and offers a forecast for each product sector until 2018.

The findings presented in this study are based upon an extensive interview programme carried out in January 2014 with all leading suppliers and domestic manufacturers, and on Off-Highway Research's existing database. In addition to the profiles of distributors offered, an analysis of the production operations of Liebherr, CNH Industrial and Wacker Neuson can be found after the equipment analysis section of this report.

Agricultural tractor data comes from official registrations but there is a formal exchange of sales statistics between importers of construction equipment, which is organised by the Austrian dealer association, MAWEV. Although a few companies are not members of this exchange, it is extremely comprehensive and relates solely to machines sold for first use in Austria. This is of particular importance in an analysis of the Austrian market, since the majority of dealers also operate branch networks in the Eastern European countries bordering Austria, or have a distribution arrangement with local dealers.

The sales data in this report does, however, include machines which are immediately put into dealer rental fleets. MAWEV is also responsible for the organisation of the Austrian construction equipment trade show, the MAWEV show, which is held near Linz every three years.

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