European Country Analysis: Portugal

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The Market for Construction Equipment and Agricultural Tractors in Portugal (April 2012)

Off-Highway Research's Country Analyses are in-depth reviews of market activity for 12 equipment types in other smaller European countries, together with profiles of leading manufacturers and distributors.

Typical coverage includes:

Equipment Analyses Market Shares Market Size and Trends
  Domestic Production Forecasts
     
Distributor Profiles Ownership Financial Analysis
  Sales by Product Franchises
  Distribution Future Developments 


The aim of this report is to give a concise picture of the development of the Portuguese market for various types of construction equipment and agricultural tractors from 2007 to 2011, with forecasts to 2016. It updates a study published in the European Service in 2009.

It is based on field research conducted in February 2012, with interviews with all major suppliers. ACAP is the trade association of the motor industry in Portugal and most construction equipment importers are members who contribute to data exchanges. Its coverage now extends to road making equipment and even hydraulic hammers. Data from the construction sector in this report comes from ITIC, the institute that supplies data for Euroconstruct. The staff there has links with AECOPS, the association of contractors of the South of Portugal. The largest 50 contractors are members of a further interest group, ACEOPN. They all have a turnover of at least €500 million.

In magazines which can be used for construction equipment marketing, Portugal has the Boletim de Informações, which carries details of all tenders, and the AECOPS publication Jornal do Construção. Maquinaria specialises in advertising of second hand plant. Many readers in the construction equipment industry prefer to rely on the two Spanish publications, Potencia and Equipos y Obras. The largest farming magazine is O Mundo Agricola.

Tags: PORTUGAL
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