European Country Analysis: Ireland

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The Market for Construction Equipment and Agricultural Tractors in Ireland (October 2014)

Off-Highway Research's Country Analyses are in-depth reviews of market activity for 12 equipment types in other smaller European countries, together with profiles of leading manufacturers and distributors.

Typical coverage includes:

Equipment Analyses Market Shares Market Size and Trends
  Domestic Production Forecasts
Distributor Profiles Ownership Financial Analysis
  Sales by Product Franchises
  Distribution Future Developments 

The objective of this study is to present a concise overview of the development of the market for various types of construction equipment and agricultural tractors in Ireland. This report assesses the major trends that have developed since the publication of Off-Highway Research’s last report on the subject which was undertaken in 2008, and offers a forecast for each product sector through to 2018. The report concludes with profiles of leading distributors of construction and agricultural equipment.

The findings presented in this report are based upon Off-Highway Research’s own International Database, and on information collected during an extensive personal interview programme in Ireland undertaken during June and July 2014, which included all of the country’s leading distributors and importers.

There is no formal exchange of sales statistics between importers of construction equipment, and some of the distributors are responsible for sales in Northern Ireland as well as in the Republic in the south. This leads to some distributors declaring sales for the whole of Ireland, but the statistics shown in this report are only for sales invoiced in the Republic. Some machines are invoiced in the South but delivered to and work in Northern Ireland, while sometimes relatively weak sales in the Republic are often invoiced in Northern Ireland. All depends on the exchange rates of Sterling and the Euro.

This report bears little resemblance to Off-Highway Research’s last report on Ireland, which was published in 2008. Following the euphoria in the market in the lead up to 2007, the economy went into a deep recession, and a complete collapse in the construction industry ensued. Long established companies, such as McCormick MacNaughton, went into receivership, whilst many companies with operations on both sides of the border closed their Dublin based businesses. Franchises changed hands and many dealerships simply closed their doors and disappeared. It has been very much a case of the survival of the fittest and the situation has been extremely hard for those that pulled through. Many survived by selling and exporting used equipment, and Ireland’s surplus equipment soon found its way to foreign shores.

It appears that the bottom of the curve has finally been reached and tentative signs of recovery are being slowly noted. The market remained extremely cautious throughout 2013 and the early part of 2014, but is now starting to move very slowly. The halcyon days of the boom years are unlikely to return, but stability and confidence is the goal and this appears to be on the horizon.

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