European Company Profile: Kubota Europe

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European Company Profile: Kubota Europe (December 2018)

Off-Highway Research's Company Profiles are objective analyses of major construction equipment manufacturers or component suppliers.

Typical coverage includes:

Company Structure Manufacturing Facilities Component Sourcing
Ownership      Marketing and Distribution  Production
Financial Analysis Research and Development Employees


This profile of Kubota Europe focuses mainly on the company’s construction equipment business in the European region, but also on its agricultural tractor business.

It has been 44 years since Kubota established its first subsidiary in Europe, and until recently the company has not had a centralised administration for the European region. Instead, Kubota has always expanded its business on a country-by-country basis but in July 2017 Kubota moved from a country-specific business towards a pan-European operating structure. The objective was to harmonise its activities incorporating all its European sales subsidiaries, and to further expand its activities and corporate brand and popularity throughout the European region. Collective communication among sales subsidiaries will occur in improved collaboration with rental fleets and service partners. Kubota has chosen to establish its European regional holdings in Nieuw-Vennep, in the Netherlands.

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