European Equipment Analysis: Mini Excavators - Italy (August 2015)
Off-Highway Research's Equipment Analyses are a rigorous evaluation of the structure and development of demand for one product in the UK, France, Germany and Italy in the European Service, and in China and India.
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This report concerns the market in Italy for mini excavators capable of being turned through 360 degrees. The machines may be mounted on tracks or wheels, but the great majority are on rubber or steel tracks, and range from 0.8 to 6.0 tonnes. Machines below 0.8 tonnes are considered by the industry to be micro excavators, while units in the 6.0 to 11.0 tonne weight class are commonly referred to as compact or midi excavators. Neither type is included in this report.
The mini excavators of today are a development of Japanese machines first brought to Europe in the late 1970s. Throughout the 1990s and early 2000s, the European market expanded enormously and reached 70,000 units in 2007, only to plummet to fewer than 30,000 machines in 2009. Italy was late to adopt the wider enthusiasm for these machines, but then compensated for this delay with rapid expansion that saw it become one of Europe’s largest mini excavator markets. More recently, however, it has not managed to avoid the continent-wide decline and experienced its own steep fall in sales. This has persisted longer than elsewhere in Europe, though the machine has remained the most popular single product in the much-reduced Italian market. The country remains home to six manufacturers.
This report is an update of the report published on the same subject by Off-Highway Research in March 2012, and examines the changes that have taken place since then. The findings are based on Off-Highway Research’s International Database, and on information collected during an extensive interview programme in Italy undertaken in February 2015 which included leading manufacturers, importers and distributors.